Milewski & Short MARY PICKFORD COLLECTION: Johanna Enlists

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Mary Pickford Tobacco / Cigarette / Chocolate / Theatre / Trading Cards

Many moons ago, one could acquire these small cards (tobacco cards, cigarette cards, chocolate cards, theatre cards, trading cards, etc.,) not more than a few inches in size, in a pack of cigarettes, from a machine at the arcade, as a hand out at the local theatre, or via some other means. Some were printed while a good many are actual photographs.

Issued in 1913, this Major Drapkin & Co. Cinematograph Actors series card shows Mary during her IMP days and is reportedly the first tobacco card she appears on (or at least, one of, as this particular series had two unnumbered Pickford cards, the other being a photo by Marceau and marked Biograph.)

Chocolate E. Juncosa card from Spain. Photo by Melbourne Spurr.

Photo by Ira L. Hill.

1917 Kromo Gravure card. Photo by Ira L. Hill.

Kinema / Franklin Theatre Card. Trimmed. Advertising Captain Kidd Jr. screening. Photo by Hartsook. 1919.

Photo by Hartsook. Trimmed.

Sequoia Theatre card. According to the inscription on a music box given to Mary by her then husband Douglas Fairbanks in 1930, this portrait by Hartsook was his favorite photo of her. Trimmed.

Photo by Hartsook.

Kinema Theatre card. Trimmed. Advertising a M'Liss screening. Photo by Hartsook. 1918.

Photo by Hartsook (showing Mary at her one-time leased home (1917-1918) at 1519 N. Western in Hollywood.) Trimmed.

Photo by Campbell Studio.

1921 Neilson's Chocolate card. Photo by Moody. Trimmed.

1931 Penny Magazine (England) card. Photo by Campbell Studio.

The New T & D Theatre card. Trimmed. Advertising A Romance of the Redwoods. 1917.

Cinema Stars cigarette card. Photo by Campbell Studios.

Ringers Cigarettes Cinema Stars card. Photo of Mary in a Lanvin dress by Rahmn. c. 1921.

The New T & D Theatre card. Trimmed. Advertising Rebecca of Sunnybrook Farm. 1917.

Kinema card. Trimmed. Advertising, erroneously, Good Little Rich Girl, A.K.A. The Poor Little Rich Girl. 1917.

The New T & D Theatre card. Advertising A Little Princess. 1917.

Mary Pickford as Rags card. Photo by De Gaston.

T & D Theatre card. Advertising Hulda from Holland. 1916.

Kinema / Franklin Theatre card. Trimmed. Adevertising a Johanna Enlists screening. 1918.

"Little Colonel Mary" Kinema / Franklin Theatre Card. Trimmed. Advertising Johanna Enlists. screening. 1918.

The Spinet House - Spinet Cigarettes card. Photo by Lindstedt.

Kinema card. Mary Pickford, dressed as Rebecca From Sunnybrook Farm, and William S. Hart. Trimmed. Advertising a The Little American screening. 1917.

De Reszke (England) cigarette card.

Lambert & Butler (England) cigarette card. Late '20s.

Salem Cigarettenfabrik (Germany.) 1931. Photo by Hesser.

Omega Cigarette Factory card. Photo by G.L. Manuel Freres.

Mary Pickford photo by Melbourne Spurr. "Presented free with 'The Ruby' / February 10th, 1928. / Famouse Film Stars No. 4." 1928.

JOB Cigarette card. Photo by Melbourne Spurr.

Max Cigarette. Cinema Cavalcade card showing Mary Pickford in Rags (1915.) 1940.

Small card from Russia featuring Mary Pickford in Pollyanna (1920.)

Mary Pickford-stamped Smileage Book - 1918

According to the August 1918 issue of Motion Picture Magazine, Mary Pickford reportedly spent $1200 on Smileage Books -- the largest single sale of such books on the Pacific coast. While visiting Camp Kearny, she gave the 1200 books to her “godsons,” the 143rd Field Artillery, of which she was honorary Colonel.

This Smileage Book, stamped with Mary’s signature, contains 12 remaining tickets.

An advertisement in the July 1918 issue of Photoplay offered some details about these books.

1 - Smileage Books are books containing coupons entitling a soldier to admission to any entertainment held in Liberty Theatres, Liberty Tents, etc., in National Army Cantonments, and National Guard Camps in the U.S.A.

2 - Smileage Books are issued by Military Entertainment Committee, under supervision of War Department.

3 - Smileage Books containing 20 coupons cost $1.00 each. Smileage Books containing 100 coupons cost $5.00 each. The price of entertainments range from five to twenty-five centers.

4 - Smileage Books are for use in Liberty Entertainments in National Army Cantonments and National Guard Camps only. They do not apply to naval training stations or other camps.

5 - Smileage Books are on sale by local Smileage Committees everywhere throughout the country.

6 - There is a space on each book for name of soldier and name of person sending book. Smileage Books are transferable to soldiers in uniform. They can be used by civilians only when accompanied by a soldier.

7 - Sixteen theaters have been built. Chautauqua tents erected. A complete schedule of entertainments arranged.

8 - Smileage Books are need for our million of soldiers. Buy yours today — send it at once to your solider.

"Mary giving out the 'Smileage Books' she bought for all the men in the 143rd." There are a several photos in the collection of Mary with these Smileage Books with the World War 1 label.

Mary Pickford as M'liss - Smileage Books - Photograph - 1918

Mary Pickford as M'liss receiving smileage books outside her Famous Players-Lasky Studio Bungalow. 1918. Noted on back: "Mary Pickford handing her $1200 check to a representative of the War Department Commission on Training Camp Activities for 24,000 smiles to send to the soldiers. The smiles are contained in the 1200 Smileage books."

Graflex photo of Mary Pickford as M'liss receiving smilelage books outside her Famous Players-Lasky Studio Bungalow. 1918.

Mary Pickford at Camp Kearny, CA - RPPC and Photo 1918

Mary Pickford, Honorary Colonel & Godmother of her "Fighting Six Hundred" --the 143rd Field Artillery of the California National Guard-- was the guest of honor at Camp Kearny, San Diego County CA on February 9, 1918. These troops can be seen in Mary's film Johanna Enlists. All are RPPC with the exception of the smallest photo. I assume these were issued by the Kearny Photo Service but I can not say with all certainty.

Mary on Dotty Dimple (erroneously identified here as Dolly,) an old race horse that was the "pet of the regiment." The thoroughbred mare was reportedly brought in for the occasion especially for Mary

Colonel Ralph J. Faneuf presents Mary with a loving cup from the 143rd. In her address to her regiment that day, Mary said, "I think the loving cup you have presented me is beautiful, and it shall have the place of honor among my treasures; but if it had only been a little smaller, I would have liked to wear it on a chain around my neck where it could bump against my heart and be a constant reminder of you all, every minute of the day." (San Diego Union, February 10, 1918.)

Mary with Colonel Faneuf and Lt. Colonel Fred W. Petersen.

Mary handing Bud Heathorn a smileage book (good for tickets at cantonment liberty theatres in the USA and France.)

The Little Torontonian Mary kissing the American flag at Colonel Faneuf's tent.

Mary presents the regiment's standard. (L-R) Lt. Colonel Petersen, Mary, Colonel Faneuf.

Mary on Dotty Dimple again.

For additional photos from this event, you might also want to check this page.

Colonel Mary Pickford - Photograph - 1918

"Colonel Mary Pickford." While not specifically associated with Johanna Enlists (1918,) this popular publicity still is often paired with the film. Incidentally, the photo was taken outside of Mary's Famous Players-Lasky Studio bungalow. To set the record straight, there are several photos taken in the same general area of the studio that are often erroneously noted as being Camp Kearny. Artcraft still from NZ.