America's Sweetheart Mary Pickford at the Clemmer - pinback button - ca. 1915

1.25” souvenir pinback button manufactured by the Whitehead & Hoag Co. of Newark, NJ and distributed to theatergoers by the Clemmer Theatre. After scouring many newspaper / trade publication articles and ads, I have been unable to conclusively determine 1. Which Clemmer Theatre gave these away (as there was one in Seattle, WA run by the father -- John Clemmer, and one in Spokane, WA run by the son -- Howard Clemmer) and 2. When exactly they were given away. I think ca. 1915 is fair based on the photo by Apeda (or White? Gould & Marsden?) which was most used around then. It's worth noting that the Spokane Clemmer opened with Mary's film Mistress Nell on February 22, 1915, as such it is possible these might have been distributed then, but that is pure speculation -- ultimately it could have been the Seattle theatre. Incidentally, a similar button was likewise issued by the Popular Theatre.

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